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Art Business Night School: Business Planning for Your Arts Career / Seattle
The Cloud Room
Seattle, WA
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This event is SOLD OUT. Please email Zach with the date and title of the program to be added to this waiting list.

Date: Wednesdays, February 28 - April 4
Time: 7 - 9 p.m.
Cost: $150 / $120 AT members (email Zach for member code)
Venue: The Cloud Room
1424 11th Ave Ste. 400
Seattle, WA 98122

Led by creative strategist Robin Held, this course will help you in sharpen your professional vision and plan for sustainable success. Through assignments, exercises, and group discussion, you'll create a long-term vision for your artistic practice, set short- and long-term goals, create new habits, and enhance the professional skills you'll need to turn your plans into action. By the end of the series, you'll understand what it takes to succeed as an artist, and gain tools to sustain your practice over the course of a career.

Please note: The final session on April 4 includes an informal panel conversation with artists Juan Alonso-Rodriguez, Susie Lee, and Clyde Petersen.

*This workshop is open to artists of all disciplines. It is ideal for artists focused on building and sustaining their arts careers.

-Goal-setting and career visioning
-Time management
-Business planning
-How to cultivate relationships with gatekeepers and other artists
-Dos and donts of professional relationships
-Elevator speeches
-Presenting yourself and your work
-Archiving and tracking your work

-A 10-year vision and goals for your artistic practice
-The start of a business plan
-A practiced elevator speech
-Tips, worksheets, and checklists
-Informal conversations with professional artists about their careers

ROBIN HELD is a creative strategist and cultural entrepreneur. Direct work with artists to realize their most ambitious projects is a through line of her career, in roles as varied as curator of more than 100 museum exhibitions and performances, producing partner, advisor to funders, grant writer, and executive. Currently, as Principal, Robin Held Consulting, she advises a client base of artists, organizations, and institutions, across sectors of art, science and new technology. From this vantage she provides creators with new resources, planning expertise, and capital investment. Her past positions include Director, Neddy Artist Awards, Cornish College of the Arts; Executive Director, Reel Grrls; Deputy Director, Exhibitions and Collections, Frye Art Museum; Associate Curator, Henry Art Gallery, University of Washington.


Artist Trust reserves the right to cancel any program. If cancelled, a full refund will be applied. If a participant needs to cancel for a paid program, the following policy will apply:

- A full refund can be issued through Brown Paper Tickets if notified 5 days prior to the program date.

- Artist Trust cannot provide refunds for missed classes. Please contact the coordinator if you have any questions regarding specific content of the workshop.

These refund policies are in place because workshops have limited space and this is intended to ensure we are able to offer the space to another attendee if notice is provided far enough in advance.
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The Cloud Room (View)
1424 11th Ave Ste. 400
Seattle, WA 98122
United States


Arts > Literary
Arts > Performance
Arts > Theatre
Arts > Visual
Education > Business
Education > Classes
Education > Workshops
Music > All Ages

Kid Friendly: No
Dog Friendly: No
Non-Smoking: Yes!
Wheelchair Accessible: Yes!


Owner: Artist Trust
On BPT Since: Oct 30, 2006
Zach Frimmel, Artist Trust Program Coordinator
206 467-8734 ext. 20

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